Free Ebook: The Complete Course Launch Playbook

The Course Creator's AI Playbook

From Idea
to Income

Go from a half formed idea to a course that is finished, priced and live. The same method I walk creators through one to one, in the order that actually works.

  • Validate your idea before you build a single lesson
  • Get AI to write in your voice, not generic AI voice
  • Build a full curriculum in an afternoon
  • Write your sales page, emails and launch plan
$17Instant download

Get the playbook  →
From Idea to Income playbook cover
Let's be honest about where you are

The course is not the problem. The order of operations is.

You have the knowledge. You have probably started building. There is a folder on your desktop, a half written outline, maybe three recorded lessons from a burst of motivation in March.

Then it stalled. Not because you are lazy or lack discipline, but because nobody ever told you what order to do things in, and every guide you found started at a different step.

So you researched more. You opened ChatGPT and got back something that sounded like a LinkedIn post written by a robot. You rewrote it. You lost the thread. The folder is still there.

Here is what I actually see, over and over

People build the wrong format for how they work. They record forty lessons before finding out whether anyone wants them. They leave list building until launch week and then launch to strangers. And they use AI as a shortcut instead of a tool, which is why so many AI built courses feel hollow.

Every one of those is a sequencing problem. Every one of them is fixable in an afternoon if you know what comes first.

What changes

You stop researching and start finishing

This playbook does not add to your reading list. It replaces it. Every chapter ends with something real in your hands.

You know what you are building

A validated idea, a specific student, and a transformation statement in one sentence. The second guessing stops because the decision is made.

You know how you are building it

Pre recorded library or live cohort. This one decision changes your price, your timeline and your workload. Most people never consciously make it.

You know what to do next

A fourteen day plan with one job per day. Not a wall of tactics. A sequence you can actually follow at an hour a day.

Three things you do not have right now, for seventeen dollars.
Get the playbook  →
What's inside

Everything, in the order you actually need it

01Ch. one

Validate Before You Build

Find the real gap in your market, define the person you are teaching, and write the transformation statement your whole course hangs on. Includes the pricing framework and the validation prompt that tells you honestly whether people will pay.

02Ch. two

Know Your Route

Full library or live teaching. The chapter almost every guide skips, and the reason so many courses never get finished. A side by side of what each route changes, and the route decision prompt.

03Ch. three

Build Your Framework in a Day

The six stage structure that works for any topic, the full curriculum prompt, how to name modules so students remember why they paid you, and the five pages you actually need. Not twenty.

04Ch. four

Create Content in Your Voice

The Voice Sample Technique, which is the difference between AI that helps you and AI that makes you sound like everyone else. Plus the lesson script prompt, the five step edit, and a batch recording workflow that does not take three months.

05Ch. five

Write Your Sales Content

The seven section sales page structure, a five email launch sequence, and the four questions your launch week content needs to answer. That is the whole content plan.

06Ch. six

Build Your Audience While You Build

One lead magnet, one platform, one welcome sequence. Why list building starts in week one and not launch week, and what happens to the people who leave it until the end.

07Ch. seven

Run Ads That Actually Convert

A two campaign structure, a realistic budget, and ad copy prompts. Plus permission to not run ads at all until your message is proven.

And at the back of the playbook

The parts nobody else tells you about

  • Launch mechanics. Open and close versus evergreen, your pre launch runway, and where your first buyers actually come from.
  • Your first fourteen days. One job per day, at roughly an hour a day.
  • What if nobody buys. How to diagnose exactly where the drop off happened, plus the one question email that gets you real answers.
  • What happens after launch day. Onboarding, collecting testimonials at the right moment, and an honest account of what a first launch really feels like.
  • Every tool I use. The short list, and what is deliberately not on it.
That is the whole path, start to launched.
Get the playbook  →
Look inside

Real pages, not a mockup

Nothing is teased and nothing is held back for an upsell. The prompts are written out, the frameworks are on the page, and you can see exactly what you are getting before you buy.

Chapter two, choosing your course route The Voice Sample Technique The seven section sales page structure Launch mechanics and pre launch runway Tools and resources
You have seen inside. There is nothing else behind a gate.
Get the playbook  →
This is for you if
  • You have a course idea, or a half built course, and you are stuck on what to do next
  • You want to use AI properly rather than paste in a prompt and hope
  • You would rather have one clear sequence than fifteen open tabs
  • You are launching for the first time and want to know what is normal
  • You have launched before and it was quieter than you hoped
This is not for you if
  • You want a done for you service. That is different work and I price it differently
  • You are looking for growth hacks or a way to sell something you have not built
  • You want AI to write your whole course while you watch. This playbook asks you to bring your own thinking
  • You already have a launched, selling course and a system that works
If you are on the left hand list, this was written for you.
Get the playbook  →
Let me be direct

Why is it only seventeen dollars?

Because I would rather three hundred people actually work through this than thirty people buy it and let it sit in a downloads folder. Seventeen dollars is low enough to be an easy decision and high enough that you will open the file and do the work.

There is no catch and there is no upsell wall. Everything I use is in here, including the prompts I run in my own client work and the frameworks I charge four figures to walk people through one to one.

If it helps and you later want me in the room while you build, I run a cohort. If it helps and you go and do it entirely on your own, that is a good outcome too.

I am not going to tell you it is normally ninety seven dollars and today only it is not. It costs seventeen dollars. That is the price.

Who wrote this

Hey, I'm Stephanie

I have been in growth marketing since 2015. I spent three years as CMO at a SaaS startup and worked with brands including eBay, Live Nation, Mojo Concerts and Novagraaf. In 2020 I founded my course marketing boutique, which became stephanieHQ.

I am an Official Kajabi Expert and a Webflow Partner, and I have helped more than 350 course creators build and launch. Everyone from Hollywood actors and major influencers to seven figure entrepreneurs and the neighbour next door.

I am known for being direct. That is the Dutch in me. You will find no fake scarcity here, no countdown timers that reset when you refresh, and no pretending a launch is closing when it is not.

350+
Course creators helped since 2020
11
Years in growth marketing
14
Days from stuck to launch ready
Eleven years of this, written down and handed over.
Get the playbook  →
The whole offer

From Idea to Income

The Course Creator's AI Playbook, 2026 Edition

$17
  • A course idea you know people will pay for
  • The right format chosen for how you actually work
  • A full curriculum, module by module and lesson by lesson
  • AI that writes in your voice instead of generic AI voice
  • A sales page, a launch sequence and a launch week plan
  • A price you can defend and a date to launch on
Get the playbook  →
Questions

Before you buy

Do I need to already have a course idea?

It helps, but no. Chapter one is built for people who have a topic and a rough sense of who they want to help. If you have neither, this will feel early. Start by getting clear on who you want to serve, then come back.

Do I need to pay for Claude or ChatGPT?

No. Every prompt in the playbook works on the free tier of either tool. Paid plans give you longer context and better memory, which is useful once you are working on a full course, but nothing here requires it.

Is this just a stack of AI prompts?

No. The prompts are in there and they are written out in full, but prompts on their own are the reason so many AI built courses feel hollow. The method is the point. AI is not the limitation, direction is, and most of this playbook is about giving you the direction to hand it.

Do I need Kajabi?

No. I am an Official Kajabi Expert so it is the platform I know best and recommend, but the method works on any platform. The five pages you need exist on Teachable, Thinkific, Podia or a Webflow site just as well.

How long does it take to work through?

You can read it in an evening, but reading it is not the point. Doing it takes fourteen days at roughly an hour a day, and there is a plan at the back that tells you exactly what to do each day. If fourteen days is not realistic for you, stretch it over thirty or sixty. That is fine, and the playbook says so.

What if I want help rather than a playbook?

Then this is the wrong product, and I would rather tell you that now. I run a seven week live cohort called The Finisher where I read your work every week and tell you what to fix. This playbook is the method on its own. The cohort is the method with me in the room.

Can I get a refund?

It is a seventeen dollar digital download, so it is delivered the moment you pay and I do not offer refunds on it. If something is genuinely wrong with your file, email me at [email protected] and I will sort it out the same day.

One decision

The folder on your desktop is not going to open itself.

You do not need more information. You need the order of operations and a plan you can actually follow. That is what this is, and it costs seventeen dollars.

Questions? [email protected]

$17
From Idea to Income
Get the playbook  →