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Kajabi and course launches: questions and answers

Kajabi and course launch questions, answered.

I’m an Official Kajabi Expert and I’ve written for Kajabi’s own help desk. Since 2020 I have helped 350+ course creators build, market and launch their online courses. These are the questions course creators ask me most about Kajabi, launching and working together.

01

Working with a Kajabi Expert.

What is an Official Kajabi Expert?

Kajabi keeps an official directory of experts it has approved to help creators build and grow on the platform. I am one of them, and I have also written for Kajabi’s own help desk. As an Official Kajabi Expert I set up, fix and grow Kajabi businesses: course platforms, websites, sales and opt-in pages, email funnels and integrations. See how I work as a Kajabi Expert.

Why hire a Kajabi expert instead of doing it myself?

Kajabi can do a lot, and most course creators use a fraction of it or lose weeks figuring it out. A Kajabi expert saves you that time and gets the details right: pages that convert, emails that sell and a tech setup that doesn’t break on launch day. Because I also work on marketing and launches, your Kajabi isn’t just set up, it’s built to sell.

Can you fix or improve my existing Kajabi site?

Yes. Many clients come to me with a Kajabi site that is half built, messy or not converting. I find what is holding it back and fix it, from pages, opt-ins and funnels to third-party integrations and automations. Clients often tell me I solved in one session what they had been stuck on for weeks.

Will I be able to manage Kajabi myself afterwards?

Yes. I explain how everything works, so you can update pages, add course content and run your emails without needing me for every change. The goal is a Kajabi business you understand and control.

Do you only work with Kajabi?

Kajabi comes first, but not only. I am also an Official Kit Expert for email marketing and automations, and a Webflow Partner for websites outside Kajabi. And the marketing strategy behind your course works on any platform.

02

Launching and selling your course.

Why isn’t my online course selling?

Usually it’s not the course. The most common reasons are: the people who see it aren’t the right audience, the message doesn’t explain the transformation clearly, there is no funnel that turns interest into trust, or the launch starts selling before people are warmed up. The fix starts with finding which of these is the real bottleneck, instead of trying another tactic.

Can I launch an online course without a big audience?

Yes, but you need a plan to build the right audience before and during your launch. A small audience of the right people who trust you sells better than a big audience that doesn’t. That’s why audience-building, a freebie that attracts buyers and a nurture sequence are part of my launch strategy.

What should I do before launching my online course?

Get clear on who the course is for and what transformation it delivers, build an audience and a freebie that attracts the right people, set up a funnel that nurtures them, and plan what happens before, during and after your launch. A good launch starts long before your cart opens.

How long does it take to prepare a course launch?

It depends on where you start. If you mainly need a clear strategy you carry out yourself, four weeks is often enough. If you need your messaging, funnel and pages built and a launch prepared, plan for around three months. If you want to build an audience, launch, learn from the results and improve, six months gives you time for the full cycle.

Should I run a launch or sell my course evergreen?

Both can work. A live launch creates focus and urgency and is often the best way to start. Evergreen sells continuously but needs a proven offer and a funnel that already converts. Many course creators launch first, learn what works and then move to evergreen or repeat launches. I help you choose based on your audience, capacity and goals.

03

Coaching programs and pricing.

Should I choose coaching or a done‑for‑you build?

Choose coaching if you want to stay in control, learn how your marketing works and do part of the work yourself with an expert beside you. Choose a done-for-you build if you want to hand over the tech and focus on your students. Many clients combine both. See both ways to work together.

What coaching programs do you offer?

Three 1:1 programs, all done with you. The Strategy Sprint (4 weeks, 2 strategy calls) gives you a clear strategy you carry out yourself. The Launch Accelerator (12 weeks, 6 calls) builds your messaging, funnel and launch plan with you, including your opt-in and sales page. The Launch Partnership (24 weeks, 12 calls) takes you through building, launching and improving based on real results. All include Slack support, call recordings and a private coaching portal.

How do I apply for a coaching program?

Fill in the short application form. I review it and get back to you about which program fits. Not sure yet? You can also book a free call first.

How much does it cost to work with you?

Coaching program investments are shared after you apply or book a free call, so we can first check which program fits. Done-for-you Kajabi builds are custom, so every quote is too. If you only need expert eyes on one problem, the 90-minute consulting call is €250.

Do you write my marketing copy?

In the coaching programs we work on your copy together: finding the right angle, developing your messaging, sharpening headlines and calls to action and giving direct feedback. It is not unlimited done-for-you copywriting. For done-for-you builds, copy can be part of the project.

Can you guarantee sales?

No, and anyone who does is guessing. Good marketing creates demand and makes it much easier to sell your course, but results also depend on your offer, audience, market, consistency and starting point. I will always tell you honestly what I think is realistic.

04

Getting started.

Who is Stephanie Steggehuis?

I’m an Official Kajabi Expert, Official Kit Expert and Webflow Partner, and I have written for Kajabi’s own help desk. Since 2020 I have helped 350+ course creators and influencers market and launch their online courses and been part of 100+ launches. My clients have made over $4M in revenue with their courses. I studied marketing in Amsterdam and work fully online from Spain.

Can I get help with just one Kajabi or launch problem?

Yes. The 90-minute 1:1 consulting call gives you an Official Kajabi Expert’s eyes on your setup, sales page, emails or launch plan. You bring your questions, leave with clear next steps and get the recording afterwards.

How do I get started?

Book a free call. We look at where you are now, what is holding your course or Kajabi back and whether a build, coaching or a single consulting call fits you best.

Stephanie Steggehuis

Who answers these questions

Hi, I’m Stephanie. Official Kajabi Expert.

I help course creators get their Kajabi built to sell and launch their courses with a clear strategy. 350+ course creators helped, 100+ launches and over $4M in revenue for my clients.

Work with a Kajabi Expert

Still have a question?

Let’s get your course selling.

Book a free call. We look at your Kajabi and your launch plans, and which support fits you best.