Course Launch Coach or Done-for-You Build: Which Do I Need?

Choose a done-for-you build if you want your website, sales pages and email marketing built for you, so you can focus on your students. Choose a course launch coach if you want to do the work yourself, learn how your marketing works and have an expert guide you. Many course creators combine both.

When is done for you the right choice?

Done for you fits when:

• Your time is limited. You'd rather teach and create than learn the tech.
• You want a professional result. Your website and sales page are designed and built to convert.
• You have a launch date. Everything needs to work on time.

This is what most of my clients choose: the whole package of website design, sales pages and email marketing, built and connected.

When is coaching the right choice?

Coaching fits when:

• You want to stay in control and understand every part of your marketing.
• You have the time to implement, with guidance on what to do and in what order.
• You want a partner through the launch, not just a build.

My coaching programs run from a four-week Strategy Sprint to a six-month Launch Partnership, all 1:1 and done with you.

Can you combine both?

Yes. The Launch Accelerator, for example, includes strategy and coaching plus the design and build of your opt-in page and sales page. Some clients start with a done-for-you build and add coaching for their launch.

How do you decide?

Ask yourself two questions. Do I want to learn this, or have it done? And how much time do I really have before my launch? If you’re not sure, a free call usually makes it clear quickly.

Frequently asked questions

What does it cost? Done-for-you builds are custom quotes. Coaching program details are shared when you apply or book a free call.

How do I apply for coaching? Through the short application form.

What if I only need help with one problem? The 90-minute consulting call is €250.

More answers: Kajabi and course launch questions

About the author

Stephanie Steggehuis is an Official Kajabi Expert who designs and builds websites, sales pages and email marketing for course creators, and coaches them through their launches. See both ways to work together or book a free call.