Pretty Doesn’t Pay: What a Kajabi Website Designer Does That a Template Can’t

Your website is the only salesperson who works every hour of every day. A Kajabi website designer explains how to build one that sells your course while you sleep.

By Stephanie Steggehuis, Official Kajabi Expert and Kajabi website designer at stephanieHQ

Scroll through enough course creator websites and a pattern appears. There is a gorgeous hero image, elegant fonts and a headline that says something like “Welcome to my world.” And then nothing. There is no clear offer, no clear next step and no reason to stay.

These sites are not ugly. They are simply decorative. And decoration does not enrol students.

As a Kajabi website designer, I start every project with a different question. I do not ask how the site should look. I ask what a visitor should do next, and why they would. The look follows from the answer.

Why Kajabi needs a specialist designer

Kajabi is not WordPress or Squarespace. It is a business platform with a website attached. Your pages sit on top of offers, products, forms, email automations and a checkout. A Kajabi website designer understands how those pieces connect, so the design does real work.

A general designer might give you a beautiful homepage. A Kajabi specialist makes sure the opt-in on that homepage tags the subscriber correctly and triggers the right welcome sequence. It then leads to an offer that is already set up to sell.

The anatomy of a Kajabi website that sells

Every high-converting course website I build includes these elements:

• A headline that names the outcome. Visitors decide in seconds whether you are for them. Tell them what changes when they work with you.
• One primary call to action. Your homepage can mention several things, but it should push one action: join the waitlist, grab the free resource or enrol.
• Proof placed where doubt appears. Testimonials and results belong next to the moment a visitor hesitates, not hidden on a separate page.
• A lead magnet that leads somewhere. A free resource that naturally sets up your paid course, connected to an email sequence.
• An About section that builds trust. Your story, told so the reader sees themselves in it.
• Mobile-first design. Most of your visitors arrive on a phone. Every section must read cleanly there first.
• Fast, clean pages. Heavy images and clutter slow pages down and send buyers away.

“A website that looks good earns a compliment. A website that is built well earns a student.”

Custom design versus a Kajabi theme

Kajabi’s built-in themes are a solid starting point, but your competitors use the same ones. A custom Kajabi website keeps everything that makes Kajabi easy to manage. Then it adds what a theme cannot: your brand, your structure and your sales logic.

When I design custom sections, I write the code so it works the moment it is pasted into Kajabi. You keep full control. You can still change your text, swap an image or add a testimonial without calling me.

What working with a Kajabi website designer looks like

1. Discovery. We talk through your offers, your audience and your goals. I review your current site and your numbers.
2. Strategy and sitemap. We decide which pages you need and the job each one does. Most course creators need fewer pages than they think.
3. Copy. I write or refine the words. Design without strong copy is a shop window with no price tags.
4. Design and build. Your pages are built in Kajabi using your brand, your images and your voice.
5. Connections. Forms, tags, email sequences, offers and checkout are linked and tested.
6. Launch and handover. We go live, and I show you how to make everyday changes yourself.

Common Kajabi website mistakes I fix

• A homepage with five competing buttons and no clear priority.
• Opt-in forms that collect emails but never trigger a welcome sequence.
• Sales pages that hide the price or the enrol button below endless text.
• Headings that break badly on mobile, leaving a single word stranded on its own line.
• Pages built from mismatched templates, so the brand feels inconsistent.
• No route from the blog or free content to a paid offer.

Frequently asked questions

What does a Kajabi website designer do?
They design and build your Kajabi pages so they reflect your brand and convert visitors. They also connect those pages to your offers, forms and email automations.

Can you redesign my existing Kajabi site?
Yes. Many projects start with a site that already exists but does not perform. We keep what works and rebuild what does not.

Will I be able to edit my site myself?
You should. A good Kajabi website designer builds with handover in mind.

Do you write the copy too?
Yes. Copy and design are planned together, because the words decide whether the design converts.

Your website should be your best salesperson

If your Kajabi site is beautiful but quiet, let’s change that. Book a discovery call and I will show you exactly where your site is losing visitors, and how we fix it. Want the full picture first? Read my guide on how to hire a Kajabi Expert, or see how your pages connect to a Kajabi funnel setup that sells.

Book your discovery call →