What to Do in the Months Before Launching Your Online Course

In the months before launching your online course, get clear on who it's for and what transformation it delivers, build an audience with a focused freebie, set up a funnel that nurtures new subscribers, create a sales page that converts and plan your launch timeline. A good launch starts long before your cart opens.

Three months before: Is your offer clear?

Define who your course is for, what changes for them and why your approach works. Write it in one sentence. If you can't, your audience won't understand it either. This is also the moment to decide your price and format.

Two to three months before: Are you building the right audience?

Create a freebie that solves a small part of the same problem, and share it wherever your audience already is. Every new subscriber is a potential student, as long as the freebie attracts the right people.

Two months before: Is your funnel set up?

Build the path from freebie to buyer: opt-in page, thank-you page and an email sequence that builds trust. On Kajabi, this is where pages, emails and automations need to work together. A broken link or missing email here costs sales later.

One month before: Is your sales page ready?

Your sales page should lead with the transformation, show proof, answer objections honestly and make buying simple. Test it on mobile, because many of your buyers will read it there.

The last weeks: What does your launch timeline look like?

Plan the before, during and after. Warm up your audience with helpful content, invite them to a live moment, open the cart with a clear deadline and follow up with the people who didn't buy yet. After the launch, look at what worked for next time.

Frequently asked questions

How long does launch preparation take? With a clear strategy you carry out yourself, a month can be enough. With pages and funnels to build, plan for around three months.

Can I launch before the course is finished? Yes, many creators pre-sell or run a live first round. It needs a clear plan.

Can someone build my pages and emails? Yes. Done-for-you website design, sales pages and email marketing is what most of my clients choose.

More answers: Kajabi and course launch questions

About the author

Stephanie Steggehuis is an Official Kajabi Expert who has been part of 100+ course launches. See how she helps course creators or book a free call.