The Platform Question Everyone Asks

One of the most common questions I get is:
“Should I use Kajabi or GoHighLevel for my course?”

And it’s a fair question.
There are more course platforms than ever, all promising to be the all-in-one solution.

But as a course strategist, I can tell you this upfr...

When Success Becomes the Risk

For years, Nokia was untouchable.

They dominated the mobile phone market.
They were everywhere.
They did everything “right”.

And yet, they disappeared.

Not because they weren’t successful.
But because they stopped evolving while the world changed around them.

That ...

Why “Kajabi Experts” Are More Relevant Than Ever in 2026

Kajabi has become one of the most powerful platforms for course creators, coaches, and online educators.

With that growth comes complexity.

In 2026, Kajabi is no longer just a place to host a course.
It’s a full business ecosystem, combinin...

Why Isn’t My Online Course Selling?

It’s one of the most searched questions on Google and one of the most common messages I receive.

Course creators who’ve done the work.
Built the course.
Uploaded the videos.
Pressed publish.

And then… nothing.

As a course strategist, I can tell you this with c...

At Some Point, Guessing Stops Working

Most course creators start out doing everything themselves.

They research.
They watch videos.
They follow advice from five different people.

And at first, that feels productive.

But over time, many reach the same point:

• Too many ideas

• Too many opin

  ...

One of the most overlooked parts of launching a course is choosing the right launch model.
Most creators simply follow whatever method they learned from a course, mentor, or favourite creator assuming that if it worked for someone else, it should work for them too.

But launch models are not univers...

 If you’ve ever poured your heart into a launch only to watch it fall flat, you’re not alone.
Most beginner course creators think their launch didn’t work because their course wasn’t good enough. But in reality, the problem is usually much simpler:

Your audience didn’t feel the transformation.

And...

If you’ve ever tried to follow a launch blueprint and ended up overwhelmed, exhausted, or confused, you’re not alone and you’re not doing anything wrong.

Kajabi has become the go-to platform for course creators, coaches, and online educators who want an all-in-one solution for building and scaling their business. But while Kajabi is powerful, it can feel overwhelming to set up and optimise on your own.

That’s where Kajabi experts come in. Whether yo...

It might sound counterintuitive, but summer is one of the best seasons to work on your business rather than in it.

If you are feeling a bit slower this season, that is the perfect energy to take a step back and set up the systems that will make your September launch smoother and more successful.

A...

Many course creators go quiet in the summer. And while taking a break is important, going silent for months can lead to a cold audience by the time you want to launch in September.

If you want your community to be ready and excited to buy when the time comes, now is the time to start warming them u...

Summer might feel like a slow season, but it is actually the perfect time to prepare for a successful launch in September. While others are switching off, smart course creators are setting themselves up for a powerful comeback when their audience is ready to buy again.

If you want your September la...

If you’ve ever found yourself staring at Kajabi thinking, “What now?”—you’re not alone.

Or maybe you’ve written your course, but the marketing part has you stuck. You know you need a sales funnel, emails, and a launch plan—but everything feels heavy and confusing.

That’s where I come in.

I help c...

Let’s talk about the one part of Kajabi that most course creators underuse: email.

Email marketing is where real connection happens. It’s where you build trust, deliver value, and make sales. But too often, it’s left until the last minute—or worse, skipped entirely.

That’s why I offer email market...

You’ve poured your heart into building your online course. You’ve created the content, set up the tech, and maybe even launched once or twice. But now you’re asking yourself, “How do I consistently sell this thing?”

That’s where course marketing comes in—and it’s one of the biggest gaps I see among...

If you're struggling to get your Kajabi site up and running—or you're stuck in tech overwhelm trying to connect all the dots—you're not alone. Kajabi is powerful, but it can feel like a maze when you're doing it on your own.

That’s where I come in. As a Kajabi Expert with years of hands-on experien...

 Marketing your online course can feel like a never-ending task. From writing emails and blog posts to crafting high-converting sales pages and social media captions—it all takes time, energy, and strategy.

The good news? You don’t have to do it alone anymore.

AI tools (like ChatGPT and others) ca...

When it comes to building, marketing, and scaling online courses, choosing the right support can make or break your success. If you're looking for a trusted Kajabi Expert to guide you, you're in the right place.

I'm proud to have been featured through a sponsored message in Justin Welsh's newslette...

When you're building and marketing an online course, it's easy to feel overwhelmed. You know you have something amazing to offer—but connecting the dots between your content, marketing, and tech can feel like a full-time job.

That's exactly why I created The Course Marketing Lab Membership.

If you...

If you've been dreaming about starting an online business but feel overwhelmed by all the advice out there ("Build a high-ticket offer! Launch a course! Grow your audience first!"), let me introduce you to something that flips the script: the Small Offer.

Also known as a low-ticket digital produ...

If you’re eager to start selling your course but haven’t built your email list yet, you’re skipping a critical step. One that can make or break your course success.

You need an audience before you ask for the sale.

And the best way to build that audience?
By creating a lead magnet funnel—a simple,...

If you’re a course creator trying to grow your audience and drive traffic to your offers, there’s a hidden gem you might be overlooking: Pinterest. While many course creators focus on Instagram, Facebook, or YouTube, Pinterest quietly continues to send evergreen, qualified traffic to those who kn...

If you're a course creator trying to grow your audience and increase sales, you might be wondering: Is email marketing still worth it in 2025?
Spoiler alert: Absolutely—yes.

Email marketing remains one of the most powerful and profitable tools in your marketing toolbox. It's not just about sending ...

Marketing your online course doesn’t have to mean spending thousands on ads. If you're a first-time course creator, you might be wondering: How do I get my course in front of the right audience without a big budget? The good news is that organic marketing strategies can generate real traction and lo...